Few company owners have got to where they are by being stupid!
However many companies start with modest beginnings and invariably the skills that are employed are the skills of the founding directors. As the company grows however, the number and breadth of skills required can quickly swamp the founding directors.
This is not necessarily a problem as you hire and outsource to fill those gaps in your knowledge and ability.
I am working with an organisation at the moment that has grown from modest beginnings into a multi-million pound operation. The directors understand the deliverables of the business and the underlying products it is selling.
However the directors have very little Technology knowledge. Unfortunately in the case of this company, it turns out that their suppliers are little wiser.
This brings to mind the old quotation
“In the land of the blind, the one-eyed man is king. “
The reason a number of project are running and running, is because their suppliers are barely a page ahead of the directors themselves.
After a short brainstorming session, it turns out that the directors instincts were absolutely spot on, however they were being smoke screened by poor suppliers.
So the moral of the story, “TRUST YOUR INSTINCTS”!
This client is a bricks and mortar retailer with an eCommerce website.